About
Hi there, yes you!
Hi there, yes you!
Hi I'm Dara Tasha — a product design lead with years of experience designing thoughtful product and experience across industries, from serving 400.000 schools in Indonesia to 35 million OTA users in South East Asia. Currently, I'm designing education technology platforms and managing team at GovTech Edu. With a background in research and service design, I'm particularly drawn to projects that require hands-on involvement from strategy to execution. As a design practitioner, I see design as an evolving creative process, there's no one-size-fits-all method because we're designing for people, and people don't always follow top-down rules. Outside work, you'll find me exploring new places, ticking off items on my travel checklist, or just staying at home to recreate TikTok recipes and re-read my old comic books. My coping mechanism is cleaning and decluttering, so I'm quite the organizer.
Hi I'm Dara Tasha — a product design lead with years of experience designing thoughtful product and experience across industries, from serving 400.000 schools in Indonesia to 35 million OTA users in South East Asia. Currently, I'm designing education technology platforms and managing team at GovTech Edu. With a background in research and service design, I'm particularly drawn to projects that require hands-on involvement from strategy to execution. As a design practitioner, I see design as an evolving creative process, there's no one-size-fits-all method because we're designing for people, and people don't always follow top-down rules. Outside work, you'll find me exploring new places, ticking off items on my travel checklist, or just staying at home to recreate TikTok recipes and re-read my old comic books. My coping mechanism is cleaning and decluttering, so I'm quite the organizer.
Haven't worked with me before? Check out my user manual for a glimpse of how I work.
Haven't worked with me before? Check out my user manual for a glimpse of how I work.
What I can do for you
What I can do for you
End-to-End Design Process
End-to-End Design Process
I specialize in the complete design process, from conducting practical research to crafting high-fidelity designs. My approach ensures intentional solutions that solve real problems, whether through product, service, or experience design.
I specialize in the complete design process, from conducting practical research to crafting high-fidelity designs. My approach ensures intentional solutions that solve real problems, whether through product, service, or experience design.
Design Strategy
Design Strategy
I excel at partnering with high-level stakeholders to define and advocate design approaches that align with organizational goals. Skilled in managing difficult stakeholders, I use design as a tool to provoke meaningful discussions, negotiate effectively, and translate complexity into actionable plans for the team.
I excel at partnering with high-level stakeholders to define and advocate design approaches that align with organizational goals. Skilled in managing difficult stakeholders, I use design as a tool to provoke meaningful discussions, negotiate effectively, and translate complexity into actionable plans for the team.
Workshop and Facilitation
Workshop and Facilitation
With extensive experience as a facilitator, I lead design workshops that drive alignment across disciplines. I always position myself as a thinking partner and guide to help cross-functional team navigate challenges and unlock creative solution.
With extensive experience as a facilitator, I lead design workshops that drive alignment across disciplines. I always position myself as a thinking partner and guide to help cross-functional team navigate challenges and unlock creative solution.
Team Management and Mentorship
Team Management and Mentorship
In my role as design manager, I've led multidisciplinary design teams consisted of 5 designers and 2 researchers. I have directly supported junior designers in navigating complex work environment, growing their skills, and building confidence to tackle challenging projects.
In my role as design manager, I've led multidisciplinary design teams consisted of 5 designers and 2 researchers. I have directly supported junior designers in navigating complex work environment, growing their skills, and building confidence to tackle challenging projects.
My design and leadership approach
My design and leadership approach
Go rough & dirty
Go rough & dirty
Don't overthink it. Start somewhere and jot down your ideas quickly. It's okay to begin messy and embrace the iteration process.
Get early feedback & collaborate
Get early feedback & collaborate
Don't fall in love too quickly with your ideas. Involve others and seek feedback early on.
Being fair over kind
Being fair over kind
Balance empathy with accountability. Constructive honesty fosters growth and understanding within the team.
Trust & empower
Trust & empower
Treat team members as capable adults to foster autonomy and responsibility. Embrace mistakes as learning opportunities.