Hi I'm Dara.
Hi I'm Dara.
I Bring Order to Chaos,
Design with Intention and Build Experiences that Just Make Sense.
I Bring Order to Chaos, Design with Intention and Build Experiences that Just Make Sense.
I Bring Order to Chaos, Design with Intention and Build Experiences that Just Make Sense.
A product design lead with a strong foundation in research and strategy.
Currently designing and leading teams at GovTech Edu, previously Traveloka and Mirum (VML).
A product design lead with a strong foundation in research and strategy. Currently designing and leading teams at GovTech Edu, previously Traveloka and Mirum (VML).
A product design lead with a strong foundation in research and strategy. Currently designing and leading teams at GovTech Edu, previously Traveloka and Mirum (VML).
School Financial Management Platform
School Financial Management Platform
Leading end-to-end redesign for B2B school financial platform that boosted user satisfaction by 13% and saved 5 hours of monthly admin time.
Leading end-to-end redesign for B2B school financial platform that boosted user satisfaction by 13% and saved 5 hours of monthly admin time.
Public Education Data Platform
Driving design direction that accelerated delivery by 25%, resulting in 16x greater access and 80% user satisfaction.
Public Education Data Platform
Driving design direction that accelerated delivery by 25%, resulting in 16x greater access and 80% user satisfaction.
Traveloka EATS — Food Discovery App
Crafting features that improved the content creation experience and increased food review submissions by 40%.
School Payment App
Designing a payment app for schools that feels secure, simple, and built on trust.
Traveloka Alternative Accommodation Stay Experience
Enhancing non-hotel stays experience and standardization that resulted in a 20% lift in user acquisition.
IoT Store Experience
Optimizing in-store experiences for Internet of Things (IoT) products that increased sales rate by 20%
Traveloka EATS — Food Discovery App
Crafting features that improved the content creation flow and increased food review submissions by 40%.
Traveloka Alternative Accommodation Stay Experience
Enhancing non-hotel stays experience and standardization that resulted in a 20% lift in user acquisition.
IoT Store Experience
Optimizing in-store experiences for Internet of Things (IoT) products that increased sales rate by 20%.
School Payment App
Designing a payment app for schools that feels secure, simple, and built on trust.