Hi I'm Dara.
Hi I'm Dara.
I Bring Order to Chaos,
I Bring Order
Designing with Purpose and Crafting Intuitive Experiences
to Chaos, Designing with Purpose and Crafting Intuitive Experiences
I Bring Order to Chaos, Designing with Purpose and Crafting Intuitive Experiences
A senior product and experience designer with a strong foundation in research and strategy.
Currently designing and leading teams at GovTech Edu, previously Traveloka and Mirum (VML).
A senior product and experience designer with a strong foundation in research and strategy. Currently designing and leading teams at GovTech Edu, previously Traveloka and Mirum (VML)
A senior product and experience designer with a strong foundation in research and strategy. Currently designing and leading teams at GovTech Edu, previously Traveloka and Mirum (VML)
School Financial Management Platform
School Financial Management Platform
Leading end-to-end redesign for B2B school financial platform that boosted user satisfaction and saved hours of monthly admin time.
Leading end-to-end redesign for B2B school financial platform that boosted user satisfaction and saved hours of monthly admin time.
Traveloka EATS — Food Discovery App
Crafting features that improved the content creation experience and increased food review submissions.
Public Education Data Platform
Driving clarity in chaos - leading design direction that unlocked faster delivery across teams.
Traveloka EATS — Food Discovery App
Crafting features that improved the content creation experience and increased food review submissions.
School Payment App
Designing a payment app for schools that feels secure, simple, and built on trust.
Traveloka Alternative Accommodation Stay Experience
Enhancing non-hotel stays experience and standardization that resulted in a lift in user acquisition.
IoT Store Experience
Optimizing in-store experiences for Internet of Things (IoT) products that turned browsing into buying.
Product Design (UX/UI)
EduFin Tech
Payment
B2B
Experience Design
Lifestyle & Travel
Non-hotel Accommodation
B2C
School Payment App
Designing a payment app for schools that feels secure, simple, and built on trust.
Traveloka Alternative Accommodation Stay Experience
Enhancing non-hotel stays experience and standardization that resulted in a lift in user acquisition.
IoT Store Experience
Optimizing in-store experiences for Internet of Things (IoT) products that turned browsing into buying.
Public Education Data Platform
Driving clarity in chaos - leading design direction that unlocked faster delivery across teams.